Seo-optimization of the site yourself: step-by-step instruction, description, recommendations and feedback

Owning their own Internet resourcesregardless of their thematic focus, one must know about seo-optimization. With it, you can attract more users. Accordingly, the number of views will be increased. How can the site be self-optimized? A step-by-step instruction will be given in this review.

Why is it necessary to promote the resource?

At the present stage the promotion of the site is enoughin demand. Its main task is to optimize the portal for search engines. Due to promotion the site can be promoted in the rating. It is not a secret for anyone that users try to visit only those resources that are not on the first pages of the issue. If you pay attention to the percentage ratio, then most people try to open links located on the first three positions.

Can the site be seo-optimized?yourself? A step-by-step instruction does not involve any complications. Understand the promotion is not as difficult as it may seem. But if there is no time, you should think about entrusting this occupation to professionals.

What are the stages to divide the promotion?

Many users would like to know howbe carried out seo-optimization of the site yourself. A step-by-step instruction describing what needs to be done for promotion is popular. Conditional promotion of the resource can be divided into separate stages. They are as follows:

1. Optimization of technical nature.
2. Internal promotion.
3. External promotion.
4. Work with users.

There should be no duplicates, mirrors and debris

What nuances should be considered if conductedseo-optimization of the site yourself? A step-by-step instruction focuses on technical factors. If they are not given due attention, then all work in the field of website promotion will be crossed out. Do not search engines to rank those resources that have a huge number of duplicates, errors, incomprehensible structure and garbage in the indices. What factors should be taken into account first?

If you are interested in seo-site promotionindependently, step by step, then first you need to get rid of doubles and mirrors. To do this, you should monitor the structure of the site. Carefully watch that the URL does not have variables that would generate content for a variety of addresses. From search engine robots it is necessary to close those pages that do not carry useful information. It's about the basket, the forms of registration, the admin panel, and so on.

All errors must be eliminated

There should not be on the site of "broken" links. It is necessary to eliminate the 404 error known to users. In order to detect non-existent pages, you can use special software. Among the popular ones, one should mention Nelpeak or Xenu. You can also use a simple plugin - Seo Wordpress.

Step-by-step optimization instructionstakes into account the need to verify the stability of hosting. If the portal will regularly fall, then users will not be interested in it. The same can be said about the resources that have been downloaded for a long time. But it should be understood that the download speed does not depend on hosting in all situations.

Interested in seo-site optimization, turn-basedThe instruction of this process? It should be understood that we must correctly work out the 404th error. They should not be. However, it is not always possible to avoid the occurrence of such errors. Therefore, we must ensure that such moments are correctly worked out by the engine.

It is necessary not only to close unnecessary pages from robots. It will be necessary to prescribe the path by which you can access the resource map and the Host directive.

It should be understood that there are a lot of technical issues. Above, only the main ones were listed.

Main points of internal promotion

The internal seo-optimization of the site itself, considered step by step by us, requires a thorough approach. It plays an important role. What you need to know about promotion?

1. First of all, it will be necessary to analyzeA resource for identifying its strong and weak points. This will help to understand what needs to be optimized. And you should start with indexing. It should be customized. Check which portal pages have already been indexed. This will help search.
2. Try to find duplicates, technical pages andother unnecessary things. Analyze the completeness of indexing. Are all important pages in search? All that you do not need to be removed from the index, using the webmasters panels. To prevent the pages from reaching there again, close them from indexing. You need to do this in the meta tags.
3. Create a portal xml-map. With it, you can better index the network resource.
4. An important role in optimization is played by titles. Make sure that they are unique within your portal. Also, you need to figure out how well they describe the content of the pages, whether users will be able to attract titles.
5. Study all available texts. It is mandatory to make sure of their uniqueness, good formatting and the availability of all the necessary key queries. Only the number of important words and phrases should be within reasonable limits. This will help prevent spam.
6. The key should not be conspicuous, it should look likeunnatural manner. Take care of image optimization, compressing them in order to increase the download speed. Pictures should be surrounded with suitable text, register alt. It is necessary to perform internal re-linking of those materials that are thematically related. This will contribute to a uniform distribution of the weight of the pages. Due to this, it will also be possible to greatly facilitate navigation.
7. Analyze the resource for outbound links in it. Not exactly quality you will need to remove. Others should be closed from indexing.

Important moments of external promotion

External promotion. What does the seo-optimization and site verification instructions mean in this situation? When internal progress is achieved, you will need to give your resource a boost for development. You need to buy or get free links to it. Form an anchor list in which the text of addresses will be registered.

Do not use only keywords. Also it is necessary to pay attention to neutral phrases (the name of the resource, for example). They should look natural. It is required to select donor sites that have a close thematic focus and are regularly indexed.

Be guided by the main rule: all should be done gradually. The reference mass should be expanded smoothly, without jumps and downtime. Do not throw work on your resource. It should be updated periodically, adding text and pictures. It is also recommended to improve the usability of the portal. To do this, use the web analytics data.

Contact with the target audience. User reviews should be taken into account

It is necessary to contact users. To do this, answer them with the help of comments. Encourage people to share links to your resource. If the project is commercial, then it is recommended to create a group in a social network. And we are not talking about a simple public. Users using this page should get a convenient channel to communicate with you. Believe me, they are able to find a huge number of shortcomings in your resource. And if you eliminate them, then loyalty from the audience will be provided.

Conclusion

Each of the above items can be devotedseparate articles. A very important and multifaceted topic is seo-site optimization. Services in this direction at the present stage are provided practically by all web-studios. This is due to the high popularity that the Internet has acquired. But you can do everything yourself easily, if you approach the issue thoroughly.