The concept of "subject of research" is found inscientific environment. It is inextricably linked with another concept - the "object of research". The object is considered a situation in which there is a problem - it is supposed to be studied. The subject of research is what is inside the object under study. The object and the object can not be considered apart. For example, if the object is the behavior of the crowd as a collective unconscious, then the subject will be people who make up this crowd and are carriers of the collective unconscious.
Any research begins with setting a goal,the relevance and need for this activity. That is, the supposed actions should be expedient. Then the object and the object of investigation are determined. This is part of the theoretical training. After the goal is set, the next stage is the tasks that are solved in the course of studying the problem posed. They are followed by methods designed to solve problems. All this is a plan of action. Well, the plan is followed by practical implementation, analysis and conclusions. The practical part begins with the hypothesis that there are opportunities for achieving the goals. This is the structure of scientific activity.
The subject of sociological research isvarious manifestations of social activity of the subjects of society (people), both individual and collective. The study of social phenomena is an important part of socio-economic and socio-political relations in society and the state. Social problems and phenomena can be explicit and hidden. Their scale can be local, relevant only for one locality or region, and may have a planetary character. The subject of research is also the possible influence of the collective unconscious on the development of society. For example, in our country, in view of the frequent social cataclysms in the subconscious, there is a perception of the need to have a strategic supply of products. Therefore even ghost probability can provoke a deficit. It happened at the end of 2012, when on the eve of the supposed end of the world people began to buy products in stores, sowing panic.
Marketing research is aa certain sociological study of consumer preferences and requests. They are necessary in order to effectively regulate the market of goods and labor. The subject of marketing research is the goods, services, the reputation of organizations. Enterprises are interested in studying consumer demand for production planning, this is important for determining pricing policy.
In modern economy, marketingresearch has turned into a prosperous sphere. This market was divided among themselves by various sociological funds, institutions for studying public opinion, faculties of famous universities. Many large brands, enterprises and firms order the study of consumer preferences for planning their activities. For them, the subject of research is the possibility of promoting products or services that are relevant to them, as well as "processing" public opinion in order to convince people that a certain product is simply vital for them. An example is the corporation Apple. But, it turns out, with all the ostentatious independence of these surveys and research, data fraud and theft of information are still very often. In a word, competition is in action.
</ p>
