Corporate identity of the company: features and functions
The world of business is developing rapidly. To date, there are many companies and firms that produce the same group of products or offer identical services. That is, the level of competition is really very high. What does this mean for the companies themselves? They need to stand out from the competition. This can be done with the help of corporate style.
Form style. What does it mean?
Corporate identity is a tool for brand building. It includes both advertising, promotion of products, and the creation of a brand or company image. All this contributes to the successful conduct of business, as it makes it recognizable for both the consumer and competing organizations.
What is the corporate style of the company
When for work on creating a corporate identityspecialists come, they start to approach this question completely. Probably, therefore, for a certain period of time, a whole series of corporate style components was compiled, without which we can no longer imagine the image of the company. Below is a list of tasks in order to make the corporate identity complete:
- creation of a trademark;
- ;
- creation of a slogan;
- Definition of corporate color scale.
These are the most important components of the style. As additional can be branded fonts, the presence of a corporate hero, etc.
Corporate style media
Corporate identity is used on advertising booklets and posters. Also it can be found in catalogs, wall and pocket calendars, notebooks and other printed products.
Presence of corporate elements is possible and on souvenir production. These are pens, magnets, key chains, plastic bags, desk sets, etc.
Corporate identity is found in elements of business, for example, envelopes, folders, letterheads, blocks of papers. All of them can have a company logo.
Documents for identity cards, for example, business cards, badges also come with elements of corporate identity. This is a great way to identify employees.
Positive aspects of having a corporate identity
Corporate style has a number of advantages. For example, it helps the consumer quickly navigate and select the product or service of the company that he liked.
Also, the presence of style positively influences the promotion of new goods and services of the company: after all, the brand is recognizable. And this means only one thing - the cost of advertising will be minimal.
Corporate style positively influences the corporate spirit and shapes patriotic sentiments among employees, which, on the whole, has a great impact on the results of the work.
