Slogans "Megafon": their significance and history of development

A modern organization can no longer effectivelyto carry out its activities without an intensive marketing policy. The need for such events is determined by a large number of different companies producing homogeneous products.

A little bit about the brand and slogan

To stand out from the mass and hold the position infurther perspective, you need to create a brand of the company. This term is understood as a trademark that has non-local fame, enjoys loyalty in the target audience and has a clear image in the minds of consumers.

Correctly built brand allows not onlystand out to the firm among others, but it can also provide the opportunity to charge additional value to the basic price of the product without losing customers.

One of the main components of the image of the companyis a slogan - an advertising message containing in a condensed form a message that allows you to attract the attention of the audience and stimulate sales.

He can express the purpose and philosophy of the company. What is important, the slogan should be original, easy to read and memorize: it needs to provoke curiosity.

A little bit about "Megaphone" and old slogans

Megafon is one of the leaders in the Russian industrytelecommunication services. He is a member of the Big Three, which, in addition, includes Beeline and MTS. It is this group that occupies 90% of the segment in question.

One of the features of the telecommunications market -oversaturation. Previously, mobile operators were only engaged in providing communications, but by 2007, users' growth had practically ceased, since by that time they had already acquired the necessary services. Later, companies began to supply the population with the Internet. But this segment of functions has come to its logical conclusion.

Now the main goal of the "big three" is to hold positions. This is possible not so much the introduction of new technological novelties, as much as a literate marketing policy.

The first federal advertising slogan "Megaphone" appeared in 2003 with the words: "The future depends on you."

Such an appeal is directed primarily atthe main customer base of the operator is young middle-class active people. The main theme of the words is constant development. Thus, the slogans of "Megaphone" reflect the values ​​that are inherent in ordinary consumers.

About the new slogan

The first slogan "Megafon" for a long timeremained relevant. But any, even the most high-quality concept sooner or later wears out and becomes less attractive for the present period of life.

Over time, new technologies have becomeeveryday activities in human activities. And the company faced a new goal - to change its brand to reflect modern realities and in accordance with the wishes of the client.

The year 2015 became significant for Megafon. The company's slogan acquired a new meaning and wording - "Really close".

The introduced concept implies strengthening of emotional connection with users. It seeks to make the interaction of the operator and client more personal.

In addition, this choice is explained by the desire of the consumer not only to look to the future, but also to live the present - to share joy with relatives, to be close to his family and friends.

The meaning of slogans for the company "Megafon"

Slogans of "Megaphone" are confirmed by perennialstatistical research. After all, every such change for the company is a very dangerous step. The reforms spend enormous resources, and if the marketers make the wrong decision, the firm can incur very tangible losses.

What is remarkable: slogans "Megaphone" are characterized by the most complete conformity to modern realities and desires of consumers. As in 2003, people aspired to the new, learned technological innovations and enjoyed a wide range of opportunities, and in 2015 - the peak of unbridled attention to innovative developments passed, and again began to give priority to the values ​​of family, relatives and friends.

Slogans "Megaphone" were able to capture and reflect changes in the values ​​of the company, which contributed to the further development of the company and its strengthening in the Russian market of telecommunications services.